Sexual selection : Female Preferences?

Or is it male persuasiveness?

The famous dispute as to whether the chicken or the egg came first goes back to antiquity when Seneca and Firmus first brought this up and couldn’t decide who was right. There is a similar problem with mate selection, namely whether females choose their partners (I’m not necessarily thinking of humans) because of innate preferences, i.e., something they want to see or find in a male, or whether it is because some males can be so persuasive and make females choose them even if they do not fit the females’ image of a dream partner.